Internationalization, Design and Global Development

Best Paper Award for the 4th International Conference on Internationalization, Design and Global Development, in the context of HCI International 2011, 9-14 July 2011, Orlando, Florida, USA

Certificate for Best Paper Award of the 4th International Conference on Internationalization, Design and Global Development
conferred to

Kate Welker (Spring Studio, USA)
Frank Y. Guo (BlackRock, USA)
Sanjay Shamdasani (Spring Studio, USA)

for the paper entitled

"Designing Web Marketing that Works for Users: Finding Best Practices through Evaluation and Conversation"

Presented in the context of HCI International 2011
Orlando, Florida, USA, 9-14 July 2011

Paper Abstract
"Many think of marketing as a separate discipline from user experience design; however, marketing is an integral part of users' experiences in using many web sites. This paper describes methodology and findings of a study aimed at understanding how to effectively use marketing promotions to raise financial advisors’ awareness of relevant products and resources on a fund family web site, while at the same time supporting the broader experiences around their intended uses of the site. High-level guidelines for using marketing promotions on a web site are described, as well as tactical best practices to guide design of such promotions."

The full paper is available through SpringerLink, provided that you have proper access rights.